SOS Mata Atlântica
AstraZeneca needed to reinforce Budecort Aqua’s leading position as a product for the medical audience.
Solution
A relationship action was created showing that better breathing is not just about controlling allergic rhinitis symptoms, but also means improving the air we breathe. In association with SOS Mata Atlântica Foundation, we involved doctors and the product in favor of an ecological cause. Interactive approaches, website and residual pieces produced with recycled paper were developed to associate Budecort Aqua with reforestation and life quality.
Results
The campaign has guaranteed the planting of over 100,000 native species seedlings in reforestation areas of the Atlantic Forest and also has generated a lot of repercussion, leading to other actions, and has attracted constant visitation to AstraZeneca website.
