Institutional
The Flor de Acácia graphics and editors needed to highlight their differentials and their ability to work with big and small editions.
Solution
Always exploring technical resources of Flor de Acácia – such as special cuts, workmanships and textures –, Versa has developed a communication strategy that involved ads, direct marketing, events and conceptual promotion gifts.
Results
After the first phase of the campaign, Flor de Acácia already practically doubled the number of customers and was able to validate an innovative identity in the market.
