Versa Comunicação Integrada

HAIL SAINT JOHN! Inspired by the June Festival and fairs taken place in the Brazilian State of Minas Gerais, Versa has developed the communication strategy for Yoki’s newest seasonal product – Juninho.

By using innovative package, differential cut, Bright colors and a very fun character, Versa and Yoki are refreshing the traditional “pé-de-moleque”, one of Brazil’s most consumed candies.

Together with the package, all communication created for Juninho immediately reminds consumers of the joy of the festivities.