Versa Comunicação Integrada

ROCHE TEAM WITH SUPERPOWERS Versa has developed an endomarketing campaign called HEROESCEPTIN to fight a new competitor entering the market, and also to help overcome specific adversities in the pharmaceutical market and motivate Roche’s Team of Experts.

With games, motivation workshops, movies, emails, animations and several punctual actions, the campaign has enabled every participant to exploit and develop their specific abilities and use their superpowers together as a team.

Herceptin, an oncology medication by Roche, has overcome the initial mission and has brought super results to the company.